DURO’ s TruShine™ reflective strip technology and increases tire’ s reflective surface from typical 5 mm,to anywhere between 9 and 18 mm, depending on tire size.The doubled reflective area makes yourself more visible to oncoming vehicles, which largely increases your safety.Duro’s proprietary ink imprint technology on the reflective surface gives the reflective strip an elegant and gridded look, similar to carbon fiber weave patterns Custom ink patterns are available on a special order basis. Featured on DURO’ s city, commuting, and beach cruiser tires, TruShine™ reflective strips enhance the appearance of your bicycle, all the while keeping you safe on the street.